Turn Your Employees into Ambassadors

Karin Glattes: "Turn your employees into ambassadors"

Involve your employees. Shopping is a human emotion. Your employees are the ones who can evoke this emotion on an everyday basis in your clients. Stop talking about the shopping experience that you want to offer, and let them feel, smell, touch, and experience what you are talking about. Give them a feeling of what you are aiming at, in your own stores and those of others. Many workers will change their daily routines immediately when they actually experience the goal their boss is aiming to achieve.

Karin Glattes is a director at Unternehmen Kunde