Neuromarketing Theory & Practice brings two day events on neuromarketing to Germany, Madrid, Turkey, UK, USA, Mexico and Bogota. It is the aim of the organize to educate (day 1, masterclass 'introduction to neuromarketing' by Steve Genco) and to show the possibilities of neuromarketing (day 2, a national conference on neuromarketing). This national event on neuromarketing involve local keynotes and business cases.