Free online course 'introduction to neuromarketing' for members of the NMSBA

Steve Genco, author of 'Neuromarketing for Dummies' and 'Intuitive Marketing' recorded the 'Introduction to Neuromarketing' in four insightful videos. Members of the NMSBA have immediate access.

In 126 minutes Steve Genco covers topics like the eight attributes of consumer thinking, how we think, what neuromarketers measure (attention, emotion, and memory), and how neuromarketers measure it.

As soon as you enroll in an NMSBA membership, you'll get access to the content. Join now!